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Hotel Market Forecasts & Benchmarking Login/Register Email: Please enter a valid email. Submit My Shopping Cart Store Hotel Horizons ® Trends ® Benchmarker SM Other Reports Canadian Trends ® Caribbean Trends ® Spa Trends ® Financial History Regional Trends Downside Benchmarker Hotel Currents Property Analytics My Properties Add Property Hotel Horizons ® Forecast History Economic Data Submarket Locator Investment Performance Charts Rankings myShare ® Create New myShare ® Portfolio Trends ® My Trends ® Create Trends ® Benchmarker SM Create Benchmarker SM Now Create Benchmarker SM Select Create Benchmarker SM Custom Reports CBRE Hotels Research Press Center Our People Our Services Find a Property Presentations About Us Contact Us News Subscribe to Newsletter Trends Survey About Us Kalibri Labs FAQs Previous Next Forecasting & Analytics Hotel performance across major metro areas and forecasts by CBRE Hotels. Learn More Trends & Benchmarking Benchmark hotel performance against comparable properties. Explore Thought Leadership Synthesizing macro factors and leading indicators into actionable hotel research. Connect With Us Experience the Platform See first hand why top investors, developers, management companies, and brands are clients. Set up a demo. Schedule Now Stay on top of industry trends and receive exclusive content. Subscribe to our Newsletter Latest News and Research from CBRE Hotels Featured Related Press Center Read all the latest CBRE Hotels Press Releases. Read More Featured Related Hotels Research Explore the latest research reports and whitepapers from CBRE Hotels Explore More News & Information US Hotel Industry Forecast Adjusts in Response to COVID-19 Winter Surge and Anticipation of Vaccines by Bram Gallagher, Ph. D. | Dec 17, 2020 Q3 2020 Hotel Horizons® According to the recently released Q3 2020 edition of Hotel Horizons®, CBRE Hotels Research is forecasting an average national occupancy level of 44.4 percent during the first half of 2021. This measure increases to 55.7 percent during the year’s second half. Read More When Will Convention and Group Demand Come Back? by Bram Gallagher, Ph. D. | Oct 26, 2020 Read our latest ViewPoint report on the future for the lodging industry. Key Takeaways - The return of group and business travel is a major factor in hotels’ recovery. A more remote workforce will demand more in-person connection through business travel and conventions. - From every $1 invested in business travel, firms realize $12.50 in incremental revenue. The elimination of business travel reduces profits by 17% in the first year. - Revenue per available room (RevPAR) in dense urban markets remains over 80% below 2019 levels. A key driver of recovery in these markets will be the return of corporate demand, which made up almost 50% of demand for upper tier properties in 2019. - Given the short-term nature of travel restrictions we expect a relatively quick, and strong, bounce back for the lodging industry, with occupancy reaching pre-COVID-19 levels in 2023 and nominal RevPAR reaching 2019 levels by 2024-2026 for upper tier hotels. - Safety concerns and corporate travel bans are primarily preventing the industry’s recovery. DOWNLOAD FULL REPORT Global Research Tools CBRE: Global Research Gateway When Will Convention and Group Demand Come Back? Q3 2020 U.S. Hotel Figures CBRE Hotels: Research Center About Us Careers Case Studies Corporate Info Corporate Responsibility Investor Relations Executive Team Media Center Contact Us Emergency Info Privacy Policy Sitemap...